14-day free trial, no credit card required

Your competitive
command center

Glimpse turns what your competitors do into what you should do next. Always-current battle cards, competitive win rate, and full-funnel visibility, from the demand they capture upstream to the deals you win. Across every competitor, 24/7.

14-day free trial · No credit card required · Already have an account?

app.glimpsehq.io/stream
GlimpseGlimpse
Watching
K
Klue
C
Crayon
K
Kompyte
S
Sarah

Signals

Search...
24/7

Competitive intelligence, kept current for you

20+

Signal types tracked per competitor, out of the box

<2min

From signup to your competitive command center

From €40

Start solo, upgrade only when you scale

Features

Everything you need to
stay ahead

From what changed to what to do about it. Glimpse runs the full competitive program, end to end.

Signals

Every competitor move, in one feed.

Glimpse tracks your competitors across websites, job boards, ad platforms, review sites, and social channels, then turns every meaningful change into a classified, filterable card in your command center.

  • Pricing page changes detected automatically
  • New job postings reveal hiring and strategic direction
  • Blog posts, ebooks, and webinars summarised by AI
  • LinkedIn, YouTube, Instagram, and Facebook posts tracked
  • LinkedIn, Google, and Meta ad campaigns tracked automatically
  • Review sentiment analysis across G2, Capterra, and more
  • Website pages and sitemap changes tracked automatically
  • Search across every signal to find exactly what you need
  • Catch-up mode shows what changed since your last visit
  • Bookmark signals and share to Slack in one click
Signals
AllPricingJobs
Pricing changeKluealert2h ago

Klue removed their Starter plan

Consolidated into Pro ($65/seat) and Enterprise tiers.

Job postingCrayonwarning6h ago

VP of Product Marketing opening

Remote-first role, reports to CMO. Signals GTM push.

Blog postKompyteinfo1d ago

Guide: Battle Cards for 2026

2,400 word guide covering objection handling frameworks.

AI Insights
VOLUME SPIKE

HubSpot is running 5x more LinkedIn ads than usual

Based on 12 signals - possible product launch incoming

MARKET TREND

3 competitors investing in AI positioning simultaneously

Salesforce, HubSpot, and Outreach shifted messaging this week

GONE QUIET

Pipedrive has gone quiet - no signals in 2 weeks

Previously had 8 signals per week - possible strategic pivot

AI Insights

What actually changed, and what it means.

Glimpse does not just show you what happened, it tells you what it means. AI insights flag the surge, the pivot, and the new motion across your competitive landscape, so you act on signal, not noise.

  • Volume spikes detected: "Competitor X is running 5x more ads than usual"
  • Cross-competitor trends: "3 competitors shifted to AI positioning this week"
  • Silence alerts when a previously active competitor goes quiet
  • New channel detection when competitors appear on new platforms
  • Strategic insights with recommended actions, not just data
  • Insights surface right in your command center, no extra page to check
AI Analyst
How does Klue's pricing compare to ours after their recent change?
Glimpse AI
After removing their Starter plan 2 hours ago, Klue now charges $65/seat/mo on Professional, putting them 23% above your current mid-tier. This is an opportunity to position on value for SMB buyers they just abandoned.
Draft me a 3-bullet objection handler for sales
Glimpse AI

Klue objection handler:

  • • Klue dropped SMB pricing: you now offer 23% more value at the same seat cost
  • • Their 30-day trial extension signals churn concerns at top of funnel
  • • No Starter tier means no land-and-expand motion for budget-conscious buyers
AI Analyst

Ask your analyst anything.

Ask anything about any competitor and get a strategic answer, not a list of links. Every response is grounded in the signals Glimpse has collected and cited to its source. Generate battle cards with a single click, always up to date.

  • Full context across every collected signal
  • Persistent chat sessions you can pick up anytime
  • Sentiment analysis on customer reviews across platforms
  • Compare pricing, features, and messaging instantly
  • Draft positioning docs grounded in real data
  • Every answer cites the exact source signal
Battle Cards

Battle cards your field can actually use.

Always-current battle cards, regenerated as competitors move, not written once a quarter and left to rot. Your sales team gets positioning, weaknesses, and objection handlers ready before every call.

  • AI-generated battle cards from real-time signals
  • Regenerated automatically as new competitor moves come in
  • Positioning, weaknesses, and objection handlers in one doc
  • Export as part of competitive reports (PDF, slides)
  • Share cards with your team via link or Slack
  • Always cites the source signal behind each insight
Battle Cards
AI-generated
K

Klue

Updated 2 hours ago from 47 signals

Positioning

Klue targets enterprise revenue teams with a platform-first approach. After removing their Starter tier they are explicitly abandoning SMB.

Key weaknesses

  • No SMB entry point after latest pricing update
  • Heavy reliance on manual analyst work, limited automation
  • Trial extension signals funnel conversion issues

Objection handlers

  • "Klue is more established" - We update battle cards automatically from live signals
  • "Klue has more integrations" - We cover 15+ signal sources
Win / Loss

Your competitive win rate, and why you lose.

Glimpse closes the loop. Connect your CRM and every closed-won and closed-lost deal is tied to the competitor in play, so you finally see win rate by competitor, the loss reasons that keep repeating, and the feature gaps worth routing back to product.

  • Competitive win rate by competitor, trended over time
  • Loss reasons grouped into themes you can act on
  • Feature gaps from lost deals routed back to product
  • Closed-won and closed-lost pulled straight from your CRM
  • See which battle cards actually move the win rate
  • The competitive scorecard your leadership trusts
Win / Loss
CRM-connected
61%+7 pts vs last quarter

Overall competitive win rate

Klue
64%+6
Crayon
52%+3
Kompyte
43%-4

Top loss reason

Lost on native CRM sync, 9 deals this quarter

→ Product
VisibilityAI answers

Buyer asks Perplexity

"Best competitive intelligence tools for B2B SaaS?"

AI recommends

Klue
Crayon
Kompyte
×You, not mentioned
Share of voice
You 9%
Visibility

See the losses you can't see.

Win/loss only counts the deals that reached your pipeline. Most demand is decided upstream, in search, ads, and AI answers, where you were never in the room. Visibility shows you that pool: who AI assistants recommend, who owns the category in search, and who is buying the attention you are not.

  • AI answer visibility across ChatGPT, Perplexity, and Gemini
  • See who AI recommends to buyers, and where you are left out
  • Share of voice across the search terms that matter
  • Competitor ad pressure across LinkedIn, Google, and Meta
  • Keyword and brand-bidding gaps, framed as moves to make
  • The competitive demand your CRM will never show you
G
Competitive Intelligence Report

April 2026 - 4 competitors - 139 signals

KEY TAKEAWAYS

Klue is executing an aggressive AI-native GTM. AlphaSense is doubling down on paid search. The market is bifurcating between AI workflow players and traditional platforms.

COMPETITIVE COMPARISON

Klue
Crayon
AlphaSense
Focus
AI deal intel
CI platform
Research
Threat
High
Low
Medium
LinkPDFSlidesEmbed
Reports & Export

Board-ready competitive reports in one click.

The competitive scorecard your leadership asks for, generated for you. Export as a branded PDF, presentation deck, shareable link, or embed anywhere. AI writes the strategic themes, competitive comparisons, and recommended actions.

  • AI executive summary with strategic themes and actions
  • Competitive comparison matrix generated automatically
  • Export as PDF, PPTX, or shareable link
  • Embed reports in Notion, Confluence, or any website
  • Tailored for executives, sales, marketing, or product
  • Track views and downloads per report
More features

Everything else you need

From Slack alerts to content libraries to geo intelligence. All included.

Slack

Alerts where your team already works.

Get competitor signals delivered directly to Slack. Set up per-channel alert rules, daily digests via DM, or share any signal with one click.

  • Real-time alerts to any Slack channel
  • Daily or weekly digest summaries via DM
  • Share any signal to Slack in one click
  • Fine-grained filters by competitor and signal type
Slack

Channels

# competitive-intel

# sales-alerts

# product

# general

G
Glimpse2:34 PM

Pricing change - HubSpot

Starter plan increased from $20/mo to $25/mo across all regions

G
Glimpse10:15 AM

LinkedIn ad - Klue

New campaign: "AI Compete Agent" targeting enterprise

How it works

Up and running in minutes

No integrations, no engineers, no maintenance. Just add your competitors and go.

01

Add your competitors

Paste a URL. Glimpse auto-discovers their blog, pricing, careers, and social presence. Then choose which signals you care about.

02

We track them 24/7

Glimpse checks every source continuously. The moment something changes, we capture it, classify it, and tell you what it means.

03

Act where it matters

Work your command center, ask the analyst anything, get digest emails, and push signals to Slack. Wherever your team works.

Who it's for

Built for the whole team

From the boardroom to the deal review. One command center, a competitive edge for every role.

📣

For Marketing Teams

Tired of manually checking competitor websites and ad libraries every week?

See where you are losing mindshare before a deal exists. Glimpse tracks every competitor ad, blog post, social update, and pricing change, and tells you what shifted. Know what your competitors are saying before your audience does.

  • Spot content gaps: see what topics competitors are doubling down on
  • Track every LinkedIn, Google, and Meta ad with creative and targeting
  • Catch messaging shifts and positioning changes as they happen
  • Get weekly digest summaries so nothing slips through the cracks
LibraryInsightsCommand centerDigests
💼

For Sales Teams

Walking into deals blind about what your competitor just launched?

Always-current battle cards, regenerated as competitors move. Know your competitor's latest pricing, positioning, and weaknesses before every call, and win more of the contested deals.

  • AI battle cards with positioning, weaknesses, and objection handlers
  • Get Slack alerts when a competitor changes pricing mid-deal
  • Prep for any call in 30 seconds with /glimpse battlecard
  • Export competitive reports to share with prospects
Battle CardsSlack AlertsReportsAnalyst
🧩

For Product Teams

Finding out about competitor features from your customers instead of before?

Track feature launches, tech stack changes, and pricing shifts across your competitive set, plus the loss reasons and feature gaps that come back from won and lost deals. Spot roadmap signals from hiring patterns before they ship.

  • Detect feature launches and product updates the day they ship
  • Track tech stack changes and spot emerging standards early
  • Watch pricing experiments and tier changes across competitors
  • Hiring patterns reveal strategic direction before announcements
InsightsCommand centerAnalystDigests
🎯

For Executives

Spending hours preparing competitive updates for board meetings?

The full competitive funnel at a glance, from mindshare to contested pipeline to win rate. Export board-ready reports with strategic themes, competitive comparisons, and recommended actions.

  • Board-ready PDF and slide reports generated automatically
  • Strategic threat assessment with recommended actions
  • Competitive win rate as the proof the program is working
  • Weekly digest keeps you informed without opening the app
ReportsInsightsAnalystDigests

Signal sources monitored automatically

Pricing pagesBlog, ebooks & webinarsJob postingsTech stackCustomer reviewsWebsite & sitemap changesLinkedIn postsLinkedIn adsGoogle AdsFacebook postsFacebook adsInstagramYouTubeNewslettersNews mentionsLeadership changes

Trusted by teams who want to stay ahead

Glimpse turns thousands of signals a day into decisions, so competitive intelligence teams, marketers, and sales leaders always know what to do next.

10,000+

Signals processed every week

16

Data sources monitored per competitor

<2 min

Average time from signup to first signal

Pricing

Simple, transparent pricing

Three plans that scale as you grow. Start free for 14 days, no credit card required.

Solo

For solo builders and indie founders

€40/month

or €400/yr · 2 months free

  • 2 competitors included
  • 1 user
  • Core tracking: blog, pricing, jobs, social, reviews, tech, news
  • Signals feed with real-time competitor moves
  • AI analyst and battle cards
  • SEO and extended data sources
  • Daily and weekly digest emails

+€10/mo per extra competitor

Start 14-day free trial
Most popular

Core

For teams running the full workflow

€150/month

or €1,500/yr · 2 months free

  • 5 competitors included
  • Up to 5 users
  • Everything in Solo, plus:
  • Competitor ads monitoring (LinkedIn, Meta, Google)
  • Slack integration
  • API access with Zapier, Make, and n8n

+€20/mo per extra competitor

Start 14-day free trial

Plus

For teams running competitive as a function

€300/month

or €3,000/yr · 2 months free

  • 5 competitors included
  • Unlimited users
  • Everything in Core, plus:
  • CRM pull and win/loss tracking (HubSpot, Salesforce)
  • Priority support

+€40/mo per extra competitor

Start 14-day free trial

14-day free trial on every plan. No credit card required. Cancel anytime.

Agencies

White-label Glimpse for your clients, with multi-workspace management.

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Education

Special discounts for students and educators.

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Enterprise

SSO, SOC 2, references, and custom onboarding. Need more? Let us talk.

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From competitor activity to your next move

Open your competitive
command center

Join teams already running their competitive program on Glimpse. Start your 14-day free trial. Full access, no credit card.

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